PRICER DOT MATRIX LABEL

The Pricer Dot Matrix label represents the communicative freedom in the electronic management of prices and information in the fruit and vegetables department.

Thanks to the LED display, the simplicity of portraying images, barcodes and texts is comparable to the expressive possibilities of the paper support.

The Pricer Dot Matrix technology is the consequet evolution of the LCD. The two system mutually integrate in the store thanks to the progressive technology that since 1996 guarantees the competitivenness in the technologic progress field.

The timeliness of the Pricer DOT MATRIX labels updating results very high and reliable. As a matter of fact , thanks to its infrared system which spreads in the space as light without encountering any obstacles, the update can not in anyway be alterated and limited by radiofrequency systems more and more present and invasive in the commercial and public spaces.

With the entrance in the market of the graphic label in 2006, Pricer has confirmed its leadership at the technologic level defining the quality standards with its vast range of products and proposals.

The bicolor graphic label confirms this primacy with the first installation in Europe made in a store of the Simply chain of supermarkets in Morrovalle (MC) , Italy.